History of Classic Toys, Etch-A-Sketch

Posted by GoGo Goodie on January 22, 2012.

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Since we love to play here at GoGo Goodie it's no surprise we would love classic and retro toys.  So, today we continue to dive into the history of classic toys as we take a closer look at the Etch A Sketch.

European Andre Cassages invented the drawing toy in the late 1950's.  The original name was L'Ecran Magique, meaning the magic screen.  Andre took the toy to the International Toy Fair in 1959.  Many people saw the new toy, including The Ohio Art Company, but none showed interest.  When The Ohio Art Company saw the toy a second time, they decided to invest, manufacture and sell the new drawing device.  They renamed the toy Etch A Sketch and began manufacturing in Bryan, Ohio.  The launching of the Etch A Sketch was timed to coincide with the 1960 holiday season.  The Etch A Sketch proved to be so popular that first year that The Ohio Art Company was still manufacturing and shipping the toy on Christmas Eve.  

Very little has changed with the look of the Etch A Sketch over the years.  In the 70's they were offered in blue and pink, but it turned out that customers still preferred the original red.  The Toy Industry Association in 2003 added the Etch A Sketch to it's Century of Toys List.  The list honors the most popular and memorable toys of the Twentieth Century.


There is so much love and fondness for the toy that some artists have chosen the Etch A Sketch as their primary creative devise.  Some of the more enthusiastic fans have also been know to get tattoos or wear Etch A Sketch inspired clothing. 

Thanks for stopping by GoGo Goodie, your Goodie Bag headquarters!  Leave us a comment and let us know what your favorite classic toy is...



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